Bond-age

The stars were out in force last night for the Sydney premiere of the latest James Bond film "The Quantum of Solace".

Current Bond Daniel Craig was joined by the film's "Bond girl" and former model Olga Kurylenko to flaunt the signature suave and sexy style of 007 on the red carpet.

Ukraine-born Olga Kurylenko, who plays "Camille" in the 22nd Bond film, wore this armadillo-inspired Colette Dinnigan number at the screening.

And in hardly ground-breaking fashion, 007 Craig wore a suit.

For almost 50 years, the traditional black dinner suit has been the uniform of the Bond.

From Sean Connery to Pierce Brosnan, every Bond has donned a jacket and tie to fight the world's worst, and win the world's women.













Keeping Bond un-stirred, the classic dinner suit has become as much a part of the Bond film franchise as his Martini order, the guns, the gadgets and the scantily-clad ladies.

Men across the world are beginning to re-discover the power of the suit for everyday life.

Fashion website, The Sartorialist, often publishes photographs of international gents modernising the suit.

The necklaces may be more than Australian men, or James Bond for that matter, are prepared to use as accessories, but the idea of wearing suits for everday is one that men should pursue.

And in this era of global economic uncertainty, suit sales are predicted to rise.

During the financial turmoil of 2001, unlike the sales of luxury cars, quality suits were flying out the doors of American department stores.

An investment banker interviewed at the time suggested that "If you wear a suit, it looks as though you're visiting a client, and if you are not seen to be visiting enough clients, you get the sack."

So to keep your fashion funds flowing, follow Bond's lead and step into a suit.

Necklaces optional.